Marketing Project Essay Q: Conduct a household or market survey and report on the buying motive of consumers as regards price and quality, consumers being classified by age, sex and income given certain selected products. * Choose any five consumer durable products/services of high demand. (i.e., products with life span greater than 3 years.) FORMAT: * Main page (Name, Class, Year, Marketing Project) * Title (question) * Table of Contents * Explain buying motive and its types. * Introduction and information about each of the products chosen (only consumer durable objects; types are â€“ medium expensive and very expensive). * Target group of customers for each product in brief. (Age; sex; income group etc.) * Must: Mention gender and age if product is bought a certain gender or age group only, along with reasoning for the same. * Form questionnaires with (10-15 questions) and do a survey with 10 customers. Make sure that the questions can be answered in sentences or provide statements with options. DO NOT use Yes/No questions. * Eg: What is the primary reason for which you buy this product? What other benefits do you derive from the product? Is the product convenient to use? Is the product safe? Is the product worth the value paid for realization? * Following the questionnaires, make a report for each and every product separately explaining the buying motive and reasons they buy it for. (1 page per product.) * Draw conclusions from the results of your questionnaires, graphs, reports, etc. * Depict graph (depending on any 5 criteria you have mentioned in your questionnaire in a bar diagram) for the number of consumers surveyed. * Add pictures and symbols throughout your presentation to add colour and life. * The project can be made using either MS PowerPoint or MS Word. Format of a Questionnaire: QUESTIONNAIRE TITLE ( Eg: Survey conducted to estimate buying motive of a product) (This survey is conducted by students of OOEHS for a marketing project. Kindly fill in the required details) Name: Location: (Start with your own questions.)
Mexican Lives by Judith Adler Hellman
Â Â Â Â Â The author of Mexican Lives, Judith Adler Hellman, grapples with the United Statesâ€™ economic relationship with their neighbors to the south, Mexico. It also considers, through many interviews, the affairs of one nation. It is a work held to high esteem by many critics, who view this work as an essential part in truly understanding and capturing Mexicoâ€™s history. In Mexican Lives, Hellman presents us with a cast from all walks of life. This enables a reader to get more than one perspective, which tends to be bias. It also gives a more inclusive view of the nation of Mexico as a whole. Dealing with rebel activity, free trade, assassinations and their transition into the modern age, it justly captures a Mexico in its true light.
All walks of life are presented, from prevailing businessmen of white-collar status, to those of the working class and labor industry, as well as individuals who deal in the black market of smuggling illegal immigrants across the border into the U.S. Hellmanâ€™s work explores the subject of Mexicoâ€™s economic situation in the 1990s. NAFTA (North American Free Trade Agreement) closely tied the United States and Mexico during this period, as well as similar policies such as GATT (General Agreement on Tariffs and Trade) that were also created. These issues pertaining to economic policies between the two nations, Mexico and the United States are seen highlighted throughout her work.
Hellman opens with three individuals at three different times. The reader is first introduced to Lupe Gonzalez at 3 A.M., whose story is a harsh reality for many. She lives in the vecindad of San Miguel Iztacalco where â€œeighteen families in eighteen single-room dwellings share a single water tap in the courtyardâ€¦â€ (pg.15) This is the daily life for many other Mexican families, as well as families from all over Latin America. She lives in a single room home with six children and her second husband. The reason for the set time is due to a schedule that each family must abide by, in order to obtain a simple necessity of life, water for their â€œdrinking, bathing, cooking, and household cleaning.â€ (pg.15) With this the reader witnesses how there isnâ€™t even enough water for all members of the community and city for constant usage. They share three beds for all eight family members and make considerably less then minimum...
...ople extort from others. Itâ€™s a way of lifeâ€¦ The NAFTA treaty isnâ€™t meant to rescue people like us, itâ€™s meant to help the rich" (pg. 157) Later, the reader learns that Maria was driven out of business by competators after NAFTA took effect.
Mexican Lives is a rare piece of literature that accounts for the human struggle of an underdeveloped nation, which is kept impoverished in order to create wealth for that of another nation, the United States. The reader is shown that the act of globalization and inclusion in the worldâ€™s economies, more directly the United States, is not always beneficial to all parties involved. The data and interviews, which Hellman has put forth for her readers, contain some aspect of negativity that has impacted their lives by their nationâ€™s choice to intertwine their economy with that of the United States. Therefore it can only be concluded that the entering into world markets, that of Mexico into the United States, does not always bring on positive outcomes. Thus, one sees that Mexico has become this wasteland of economic excrement; as a result it has become inherently reliant on the United States.
Judith A. Hellman: Mexican Lives.
Write something about yourself. No need to be fancy, just an overview.